Healthcare Market

Over the past decade, the healthcare profession has undergone some dramatic changes due to the advent of managed care. These changes are affecting the physician's current finances and impacting a physician's ability to make future plans – especially in the areas of retirement and estate planning. This program has been designed to alert producers to the concerns of today's healthcare professional and to help them market effectively to their changing financial needs. It provides tools to further support the efforts of producers effectively marketing to the healthcare arena and for those who wish to enter this market. The program provides resources to help producers targeting the healthcare market get up to speed quickly and successfully.

It comes with a producer implementation guide, which includes:

• Research Information
• Business Planning Outline (with sample business plan)
• Prospecting Ideas
• Approach Tools
  • Point-of-Sale Marketing Brochures
  • Direct mail letters
  • Ghost articles
  • Customized ads
  • Seminars targeted to the healthcare professional
  • Tradeshow marketing material and booth
• Client Service Opportunities
• And more...